A well-optimised Google Business Profile is one of the most effective parts of local SEO. It controls how your business appears in Google Maps and local search results.
Here is how to set it up properly and keep it working.
Set up the essentials
Claim and verify your profile, choose the most accurate primary category and make sure your business name, address, phone number and hours match your website exactly.
Add services, photos and posts
List your services, upload clear photos regularly and publish updates about offers or news. Rich profiles give customers more reasons to choose you.
Earn and manage reviews
Request reviews from happy customers and respond to each one. Monitor your profile insights to see how people find you and which actions they take.
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