SEO is easier to justify when you can show what it contributes to the business. Tracking traffic alone is not enough; you need to connect visits to enquiries, sales and value.
GA4 gathers the data and Looker Studio turns it into a report anyone can read.
Track the right conversions
Set up GA4 key events for form submissions, calls, WhatsApp clicks and purchases, and assign a value to them where you can. Confirm they are recording correctly before you rely on them.
Build a clear report
In Looker Studio, connect GA4 and Search Console to show organic sessions, conversions and top landing pages together. Keep the report focused on the numbers decision-makers use.
Calculate and improve ROI
Compare the value of organic conversions with the cost of your SEO work over time, and use the landing page data to see what to repeat. Review monthly and adjust your priorities.
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