On-Page SEO Basics Every Website Needs

On-page SEO is everything you control directly on a page to help it match what people search for. Getting these basics right makes every other SEO effort more effective.

Start with the elements below on your most important pages.

Titles, descriptions and headings

Give each page one clear title that includes its main topic, a meta description that encourages the click, and a single H1 followed by logical subheadings. Avoid repeating the same titles across pages.

Content that answers the search

Write for the question behind the keyword. Cover the topic completely, use natural language and keep paragraphs short. Add images with descriptive alt text where they help the reader.

Internal links and URLs

Link related pages together with descriptive anchor text, keep URLs short and readable, and make sure your key pages are reachable within a few clicks from the homepage.